Sunday, April 10, 2011

Does Your Voice Sound Less Credible?


TINA, 27, works as a call center agent in one of the offices in Ortigas Center, Philippines. Like her colleagues, she is articulate, highly attentive to details and very resourceful. But there is one thing her superiors always remind her to work on: the timbre of her voice.

Apparently, the hardworking Tina sounds younger than her actual age. Her voice often registers a "child-like" sound that implies less experience on her part. Her bosses are concerned that if she goes on like this, more and more callers may find her less convincing if not completely devoid of credibility.

In a call center career, your voice is an asset. You have to take care of it all the time. You have to consciously make an effort to make it sound persuasive. It's not enough that your English is excellent, your accent is impeccable and your words of courtesy are correct. Your voice must also carry a commanding tone that helps in stressing out your seriousness and your knowledge of what you're talking about.

Remember that there are two areas you should be aware of when speaking. One is "what" you say, the other is "how" you say it. According to studies, 87% of the listeners' opinion of you is based on your voice alone. That leaves only 13% allocated to what you are saying to make a positive impression. These numbers clearly indicate how your voice is so important in your profession.

Here are some tips on how to sound like a genuine call center voice.

1. Lower the timbre of your voice. If your voice seems to be coming out of a child's mouth, tune ft to a lower pitch. It may take a while to get used to conversing this way over the phone, but if you make a conscious effort to alter the quality of your voice, you'll be able to handle more calls efficiently.
2. Make a firm stand. Part of sounding credible is being decisive in what you say. You need :) make up your mind quickly when confronted with a difficult scenario. If a caller wants you to do something nd there's no way you can grant such a favor, tell it straight to the person. If it's the other way around and you need to ask a caller to perform a particular task - say, he has to settle his long overdue account - explain why the person should do it without spending too much time giving your side. Make it known that your decision is final to eliminate circuitous talks.
3. Know your stuff. Don't just talk out there. Know by heart what you're talking about. Study the product or service you're offering. So that when a caller suddenly pops up a not-so-frequently-asked question, you'll be ready to answer it with full confidence. It's not going to help your cause if your voice sounds child-like and you can't even express yourself well at the same time.
4. Observe how your colleagues do their work. When you're not taking calls, listen to how your fellow agents interact with clients. How they modulate their voice effectively and how they relay their message with the most minimum of words.
5. Practice diligently. As the saying goes, practice makes perfect. Read a newspaper aloud at home. Just continuously talk when you're inside the bathroom. Listen to how you sound and don't stop until you get the right timbre that is being asked of you.
6. Easy does it. Don't speak too fast. If you have a small voice, you're bound to sound more difficult to the ears by talking as if you're in a 100-m dash run. Slow down when you are giving a message.
7. Get a vocal coach. The poor timbre of your voice won't probably cost you your job in an instant. But it could affect the way you perform nevertheless. (f you can't change your voice in accordance with the standard of where you're working, you might want to consider hiring a vocal coach. You may have to shell out some money to accomplish it, but if you're intent on proving yourself on the job, a guidance from a vocal coach may come a long way.*

Credits

Tuesday, April 5, 2011

Defusing the Angry Customer


At one point or another, for a variety of reasons, we all encounter an angry and hostile customer. If you ignore the hostility, you send the message you don't want to fix the problem. The risk is the loss of their business. When confronted with an angry and hostile customer what actions can you take to calm the customer done?

Implications to the Sales Person

Anger surfaces as frustration as expressed by the customer. The problem that initiated the outburst can be one of many events which have lead to the total frustration of the customer. While there may be a legitimate problem, their anger may be disproportionate to the scope of the problem. It’s up to you to calm the emotional state of the customer and to isolate the causes of the problem and resolve them

The Application

The key is to allow the customer to vent, calm down and demonstrate you are listening and truly care about the problem. Smart sales people realize a problem gives him or her an opportunity to shine.

Once the customer has been allowed to vent their emotions take the following steps:
1. Thank the customer for their comments.
2. Start the conversation by completely restating the customer's argument.
3. Find at least one thing you both can agree upon and build your rebuttal on that specific point.
4. Solve the problem.

Something to Think About

As the economy tightens, customer anger and hostility will tend to rise. With this in mind, consider the following points:

1. How do you respond when confronted with an angry and hostile customer? Explain.
2. How do manage to keep the customer’s problem from becoming personal and emotional on your part? Explain.

-- Timothy F. Bednarz, PhDTimothy F. Bednarz, PhD is the Principal Partner of the American Management Development Group. He can be reached at 800.654-4935 or amdg@charter.net. Find out more at http://www.letstalkselling.com/.

Credits
Article: http://www.callcenterdirectory.net/call-center-articles/Defusing-the-Angry-Customer-71-page-1.htmlImage: http://www.hawaiibusiness.com/images/2008/June2008/0608_sb_5stepspic.jpg

Friday, April 1, 2011

Don’t Confuse Listening With Hearing


Do you confuse listening with hearing? You have heard what the other person has said, but did you really hear what they are saying to you? There is a real difference. You hear what is said with your ears, but you listen to what is said with your mind.


Listening includes not only the verbal communications but also the non verbal communications. It includes, the tone, facial expression, body language and the implications behind the words.
Overall when you listen your mind is interpreting a number of variables and factors together to provide you with an accurate translation of what is actually being said to you.
Since listening is a comprehensive mental activity, it is essential to successful selling. Careful listening can determine the prospect’s perceptions, expectation and an accurate representation of their needs.


Implications to the Sales Person

The person who only hears what is being said takes the words at face value, ignoring the other non verbal communications. This often results in faulty communications, missed opportunities and lost sales. Approximately eighty five percent (85%) of communications is non verbal communications. More is said with body language than with words.
Sales people often will be blinded by the potential size of an order or the customer’s business to the degree they fail to really hear what is being said to them. Their personal greed taints their interpretation of the real message being communicated.


The Application

The careful listen is a perceptive listener. They are always aware of all of the non verbal messages that are being sent their way and then carefully craft their questions and comments based upon what they actually listened to what the prospect has told them. They carefully use paraphrasing and open ended questions to probe and clarify what is really being said to them.
After a meeting take some time to analyze what was really said during the meeting. Refer to notes and remember postures and the vocal tones of the customer as the statements are being made.


• Did you miss verbal or non verbal cues, buying signs or potential barriers to the sale?
• How could have you reacted or responded differently?
Don’t underestimate the value of these post call critiques in developing your communications skills and you ability to truly hear what is being said.

Something to Think About

Review past customer interactions, especially in situations where you were confident of the business, but failed to get it.

1. Did you only listen to what was being said without hearing what the prospect was telling you.
2. Often the clues were there which pointed to the ultimate outcome. Did you spot them in advance?


-- Timothy F. Bednarz, PhDTimothy F. Bednarz, PhD is the Principal Partner of the American Management Development Group. He can be reached at 800.654-4935 or amdg@charter.net. Find out more at http://www.letstalkselling.com/.

Credits
Article: http://www.callcenterdirectory.net/call-center-articles/Don8217t-Confuse-Listening-With-Hearing-72-page-1.htmlImage: http://gbcoach.files.wordpress.com/2009/05/not-listening3.jpg

Saturday, June 26, 2010

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